Unraveling Broken Links: A Simple Guide

Technical SEO

Broken links are like dead ends on the internet highway. These are links that no longer lead to a valid destination. When visitors click on a broken link, they land on a page displaying a “404 Error,” indicating that the content is not available. This not only causes frustration for users but also negatively impacts SEO. Search engines favor websites with smooth navigation. At Webzyro, we regularly check for and fix broken links to keep your website’s user experience top-notch and ensure search engines view your site favorably. After all, a seamless journey for visitors is a win-win for everyone!

Factor Causes Broken Links?

Have you ever clicked on a link only to find it leads to a dead end? In the vast web landscape, links may break due to various reasons. 

  • Incorrectly formatted URL: Typos, missing characters, or incorrect structure in the URL can lead to broken links.
  • Deleted or Moved Pages: When a linked page is removed or relocated, the link becomes broken.


  • Regularly check and update links to prevent user frustration.
  • Maintain a well-organized website for a positive impact on user experience and SEO.

Broken links negatively impact user experience and harm SEO by signaling to search engines that content might be outdated. Regular link maintenance, utilizing tools, and staying vigilant during website updates are essential to prevent link breakage. Ensuring a seamless web experience involves fixing broken links promptly, enhancing site credibility, and improving search engine rankings.

Unveiling the Consequences of Broken Links on Your Website

The Impact on SEO:

Broken links wreak havoc on your site’s SEO. They hurt site quality, making search engines question your content. Crawl errors emerge, hindering proper indexing. Link authority, a valuable SEO currency, is wasted on these dead ends. Plus, broken links elevate your bounce rate, as users are disappointed when links lead nowhere.

The Impact on UX:

Beyond SEO, broken links sour user experience (UX). Visitors frustrated by non-functional links may leave your site, damaging its credibility. A seamless, user-friendly experience is vital for retaining and attracting audiences. By keeping your links intact, you safeguard both SEO standing and user satisfaction.

A Quick Guide to Finding and Fixing Broken Links

In the digital realm, broken links can harm your website’s performance. By keeping your links intact, you’re not only improving user experience but also signaling to search engines that your site is well-maintained, potentially boosting your SEO.

Google Search Console:

  • Log in to Google Search Console.
  • Select or add the property (website) you want to audit for broken links.
  • On the “Overview” page, go to “Pages” under “Indexing” on the left.
  • Scroll down to “Why pages aren’t indexed” and click on “Not Found (404)”.
  • Review the list of pages with 404 errors; these are pages Google can’t find.
  • Click on an individual link to inspect further.
  • A window on the right will appear; select “Inspect URL.”
  • Get insights into why the link leads to a 404 error.
  • Review the data provided by Google to understand the issue for practical fixing.

Online Tools (e.g., SEMrush, Ahrefs):

  • Input your website URL into the tool.
  • Run a site audit or similar feature.
  • Identify broken links in the generated report.
  • Prioritize and fix the broken links as needed.


  • Employ 301 redirects for pages that have been permanently relocated or deleted.
  • Implement 302 redirects for temporary changes.
  • Make sure that internal links are updated to the new URLs.
  • Regularly monitor and update redirects as needed.

Removing Broken Links from Sitemaps:

  • Keep your sitemaps clean by removing broken links.
  • This step ensures Google bots or other bots navigate your site effectively, positively impacting your SEO.

Manual Checks:

  • Manually navigate through your website.
  • Click on each link, ensuring they lead to the intended pages.
  • Identify and note any broken links.
  • Fix or redirect broken links accordingly.

By leveraging the capabilities of Google Search Console, Online Tools, URL Redirection, sitemap updation, and manual checks, you can create a robust strategy for identifying and fixing broken links on your website, contributing to a seamless user experience and maintaining a healthy website SEO profile.

Frequently Asked Questions

Q: What are Broken Links?

A: Broken links are dead ends on the internet, leading to "404 Error" pages. They frustrate users and harm SEO.

Q: What Causes Broken Links?

A: Incorrect URLs, typos, or deleted/moved pages lead to broken links. Regular checks and an organized website prevent this.

Q: How Do Broken Links Affect SEO and Users?

A: They signal outdated content to search engines, harming SEO, and disappointing users, damaging site credibility.

Q: How to Find and Fix Using Google Search Console?

A: Log in, select the website, and check "404" pages. Review and fix using insights provided by Google.

Q: Why Fixing Broken Links Is Essential?

A: It ensures a seamless user experience and maintains a healthy SEO profile.

Q: How Does Webzyro Ensure Broken Links Are Regularly Checked and Fixed?

A: At Webzyro, we prioritize regular checks and fixes for broken links, ensuring your website's user experience remains top-notch and search engines view your site favorably. A seamless journey for visitors is a win-win for everyone!

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